industry news


| posted on November 15, 2010

(Carlsbad, CA) – November 14th 2010 – The Reef Hawaiian Pro was on hold yesterday, but the beach at Haleiwa was still packed with spectators in lieu of the first ever World Miss Reef Hawaiian Pro, presented by Seven Tiki Rum. Eleven Miss Reef hopefuls from around the world emerged on stage at the Reef Hawaiian Pro contest site at Ali’i Beach Park on the North Shore of Oahu for a piece of a $10,000 prize purse. In the end, Miss Reef Panama, Betzida Herrera, won over the crowd, the judges and the viewers of the live webcast to be crowned the 2010 World Miss Reef.

The World Miss Reef Hawaiian Pro was just as competitive as any surf event to take place on the North Shore this winter. Regional Miss Reef contest winners from the Netherlands, Indonesia, Barbados, Peru, Panama, Argentina and the U.S. awed the judges with a diverse range of exotic beauty, poise and charm.

The judges, including Rob Machado, Mike Losness, Parker Coffin and Dean “Dingo” Morrison had the difficult task of narrowing down the Miss Reef contestants to the final three. After much deliberation, Miss Reef Argentina, Natalia Baccino, took third place, while Miss Reef Peru, Vanessa Tello, took second. Miss Reef Panama, Betzaida Herrera’s first place win granted her $5000 and a guaranteed spot in the 2012 Miss Reef Calendar.

Long time Reef ambassador, Rob Machado, added, “Judging was tough, all of the girls had something unique about them. Haleiwa never looked so good.“

The World Miss Reef competition will be broadcast again via during the remaining holding period of the Reef Hawaiian Pro, which will end on November 23rd.

Download the video recap here:

Phone 760.431.2300

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Miss Reef has been an icon of the Reef brand and the surfing community for over two decades. The Miss Reef Contest was originally designed to find the ultimate Miss Reef in countries around the world during Reef sponsored surf events. The 2010 World Miss Reef Hawaiian Pro event was the first time in Reef history that winners from around the world competed for a World Title

Reef is the exotic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit.

Our purpose is to create innovative, comfortable products through a free-thinking, inspirational and soulful culture.

Connor Coffin, Dean Morrison, and Rob Machado.

Connor Coffin, Dean Morrison, and Rob Machado.