industry news

Lyn-Z Adams Hawkins Dials Pink to Help Launch B4BC IPHONE APP

| posted on January 22, 2010

LOS ANGELES, Calif., Jan. 22, 2010 – Boarding for Breast Cancer (B4BC) is excited to announce the launch of a new iPhone application, the “Pink B.A.T Phone” (Breast Cancer Awareness Telephone). With the help of professional skateboarder Lyn-Z Adams Hawkins, the iPhone app, the first of its kind, is being launched with a viral video campaign featuring Hawkins as well as onsite promotions at major action sports events in 2010.
The unique app turns an iPhone’s dial pad pink and includes information tabs on how to do a breast self-exam, as well as, the importance of early detection, an active lifestyle and other tips on increasing your odds against breast cancer. Similar to wearing a pink ribbon or bracelet, sporting a pink phone will show the world that you support B4BC and breast cancer awareness.

Hawkins, a B4BC friend and supporter, has a long list of skateboarding accolades and achievements. Most significantly, she is the reigning gold medalist in Women’s Vert at the 2009 X Games. She also won X Games gold in 2007 and silver in 2008. She is one of the few females featured in Tony Hawk’s popular video game series, and appears in several skateboarding DVDs including Getting Nowhere Faster.

The app is available for $0.99 with a percentage of the proceeds benefiting B4BC efforts. To download, search “pink phone” at the iTunes app store. To watch the Lyn-Z Adams Hawkins Pink B.A.T. Phone video, and to learn more, visit b4bc.org <http://www.b4bc.org> . Become a B4BC Facebook Fan at facebook.com/pages/boarding-for-breast-cancer <http://www.facebook.com/pages/Boarding-For-Breast-Cancer/58964786791?ref=ts> and share the video with your friends.

About Boarding for Breast Cancer (B4BC)
Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fundraising foundation. Our mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.