industry news

Leila Hurst Joins HIC Surfboard Team and Clinches ASP World Junior Pro Title

| posted on February 03, 2012

FEBRUARY 1, 2012 – KAILUA, HI – Hawaiian Island Creations is proud to announce the addition of Leila Hurst to the HIC Surfboard Team! Shortly after striking a sponsorship deal in early January, Leila headed off to Australia with a new quiver of Eric Arakawa boards in tow and ended up clinching the 2011 ASP World Junior Title at the Billabong World Junior Championships. HIC Brand Manager, Mitch McEwen, said “We couldn’t be more stoked to have Leila on the team – and then right away she wins the World Junior Title. Unbelievable!”

With Leila’s career already on a roll, she had an interest in partnering with HIC to round out her strong list of
sponsors. “Megan Abubo has always been an idol of mine ever since I started surfing.” said Leila. “That’s how I took notice of Eric Arakawa’s boards and I was amazed by how well HIC treated Megan. I feel so lucky and cannot wait to work with HIC representing their company as I travel around the world. I think HIC fits the path I am going down, and I will benefit greatly from this sponsorship!”

Born and raised on the island of Kauai, Leila first started surfing at age three in Hanalei Bay, looking up to surfers like Andy, Bruce, and Keala Kennelly. She later became a solid member of the Hawaii World Junior team and at sixteen won the 2009 NSSA Nationals Explorer Women’s Division. In 2010 she was named the Vans Triple Crown of surfing “Rookie of the Year” with her solid performances on Oahu’s North Shore. At eighteen years old, Hurst currently holds 3 National titles and now the ASP World Junior Title. Leila is also sponsored by Vans, Von Zipper, Kona Red, Skullcandy, Sticky Bumps, and Tonic.

About HIC – Hawaiian Island Creations:
Hawaii’s biggest and best selection of surf gear – since 1971 HIC has provided Hawaii with quality surfboards, skateboards, clothing and accessories – by surfers, for surfers. Locally owned and operated, the HIC retail chain includes ten stores in the Hawaiian Islands and two in Japan. Through a commitment to quality, service and aloha spirit, the brand has built a reputation as an icon of Hawaiian surfing recognized throughout the world. Enjoy the ride!