industry news

Launch Party at Vans by Thalia Surf Shop

The Vans Rata Mid Surf Sider by Tanner Gudauskas x Captain Fin Co

| posted on August 06, 2012

Laguna Beach’s Vans by Thalia Surf Shop was in good company last night celebrating the launch of Vans’ latest Surf Sider collaboration with team rider Tanner Gudauskas and Captain Fin Co. creator Mitch Abshere. North of 200 friends and Laguna Beach Art Walk spectators enjoyed the launch of the new Vans Rata Mid, featured side by side a gallery of Tanner’s original artwork. L.A. garage rock band Dirt Dress closed out the night with their dreamy lo-fi rock, making for another fun evening at the Vans by Thalia Surf Shop residence.

The new Rata Mid Surf Sider is a stylish mid-top version of our best-selling Rata Vulc Surf Sider, fusing classic boat shoe styling with Vans’ ultra flexible vulcanized gum rubber outsole. Vans created a colorway exclusive to Tanner Gudauskas and Captain Fin Co., combining two creative aesthetics into one authentic Vans design. Captain Fin Co. fuses art, music and performance to create unique surfboard fins and is well-known for embracing and supporting the creativity of its riders, including our very own Tanner Gudauskas.

The Rata Mid is Available Now at vanssurf.com. Check out the new style here!

Vans by Thalia Surf Shop, adjacent to Thalia’s South Coast Highway store, melds Vans’ heritage with Thalia’s bohemian brand of beach culture in what is Vans’ first ever boutique surf partnership. The shop showcases a continuously evolving mix of Vans surf footwear and apparel including limited releases in shoes and signature Joel Tudor apparel. Vans by Thalia Surf Shop is located at 911 South Coast Highway in Laguna Beach, CA.

About Vans Surf
Vans supports and promotes surfing through a full line of surf footwear and apparel, events such as the Vans Triple Crown of Surfing™ and through sponsorship of many of the world’s top surfers such as Nathan Fletcher, Joel Tudor, Pat, Dane and Tanner Gudauskas, Timmy Reyes, and Dylan Graves including Hawaiian standouts John Florence, Reef McIntosh, Kalani Chapman, Kai “Borg” Garcia and Leila Hurst.
For more information on Vans Surf, visit vanssurf.com.

About Thalia Surf Shop
Established in 2001, Thalia Surf Shop has been at the forefront of an underground movement in the surf industry. Focused on creative arts and alternative surfboard designs, they’ve been able to help support a growing need for individuality and less commercialism. By dealing directly with the artists and small, independent companies, they’re able to showcase this movement better than any other surf shop around. “We believe that a surfing lifestyle is one that goes past big logos and senseless graphics that pander to the norm, so instead we’ve searched high and low for those companies that agree with us and focus more on art, real graphic design, and the true surf culture. These are the creators, not imitators, and they help to define what our surf shop is all about: style, originality, and soul.”

For more information, please visit thaliasurf.com.

Kathy Miranda
kathy_miranda@vfc.com / 714.889.6183
Vans Public Relations Coordinator
http://www.vans.com