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HURLEY’S RIP MY SHRED STICK TOUR RETURNS TO THE EAST COAST

| posted on July 01, 2010

Popular Tour includes an Indo Dream Trip giveaway at Ron Jon Surf Shop in Cocoa Beach

COSTA MESA, CA, — July 1, 2010 — After a brief hiatus, Hurley’s Rip My Shred Stick tour will return to the East Coast this summer. The eight-stop tour, which allows kids 16 and under to hang out with the Hurley team, test-drive their boards and compete in a no-pressure, all-fun surf event, will begin July 7 in Jacksonville Beach, FL and conclude on July 18 in New Jersey. “We’ve had so much fun with the Rip My Shred Stick tour in years past,” says Hurley’s VP of Marketing Pat O’Connell. “And there’s no better place than the East Coast to bring it back. I know our athletes are fired up to get out there and mix it up with the Right Coast’s next generation.”

In addition to the traditional Rip My Shred Stick surf event, the Phantom Truck will be on hand at every stop offering customized boardshorts, prizes and giveaways. The biggest event surrounding the truck will be our official East Coast Phantom with Nike Flywire launch at Ron Jon Surf Shop. There, participants will be able to trade in their old boardshorts, buy Flywires at half-price and be entered in a drawing for a trip to Kandui Resort in Indonesia with Rob Machado and the Hurley Team. So far, three other winners have been picked for the trip in October 2010. The event at Ron Jon will reveal the fourth lucky surfer to join Machado in Indo. “The Kandui resort is a special place,” says Machado. “I can’t wait to get out there and split a few peaks with these guys.” More info on the sweepstakes can be found at www.hurley.com/upgrade.

Regardless of whether you’re the Indo Dream Trip winner or a participant in one of the eight Rip My Shred Stick stops, we guarantee the experience will be unforgettable. Watch for the Phantom Truck and the Hurley Team to come rolling to a town near you starting July 7. For more info, go to www.hurley.com.

Official Rip My Shred Stick Tour Schedule:

DATE LOCATION SHOP

July 7 JACKSONVILLE BEACH , FL SUNRISE AND AQUA EAST

July 8 DAYTONA BEACH, FL MAUI NIX

July 10 COCOA BEACH, FL RON JON (FLYWIRE LAUNCH)

July 12 ONSLOW BEACH, NC MARINE CORPS

July 13 OUTER BANKS, NC REAL WATER SPORTS

July 15 VIRGINIA BEACH, VA COASTAL EDGE AND 17TH STREET

July 17 OCEAN CITY, NJ HERITAGE SURF SHOP

July 18 LAVALETTE, NJ OCEAN HUT

About Hurley
Founded in 1999, Hurley is an authentic “Microphone for Youth” brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley’s corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney, Barcelona and Bali. www.hurley.com

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