industry news

Globe Is United and on the Move

| posted on March 01, 2010

It’s all coming together now. Having outgrown its space in St. Kilda, Globe International announced plans to upgrade its Global headquarters and unite with its Hardcore Distribution under one big, new state-of-the-art location at 1 Fennell Street Port Melbourne.

It’s been time to move for a while and now it’s official: the papers are signed, notice has been served and this April Globe is moving to an awesome new space in the hi-tech greenbelt of Port Melbourne just minutes from the Melbourne CBD.

The three and one-half acre site, which used to be home of the iconic Cadbury Chocolate Factory, will dramatically increase and improve Globe’s warehouse and logistics capabilities, providing quicker and more efficient shipping of customer’s orders. The larger HQ will also provide new offices, design studios, showrooms and conference facilities.

The new premises will also feature a custom-built indoor skate park for the company’s team riders and staff members to enjoy.

Matt Hill, chief executive officer, stated, “Our new location will provide us with far better logistic efficiencies, and a larger office space that is better suited to our operations. In addition, in staying true to the greenbelt location of the building we have opted to work with an existing vintage building giving us not only great design features to work with but also a better environmental outcome than the alternative choice of demolishing an old building to rebuild. The vibe, location and facilities of the building are perfect for the company’s profile and to support the current resurgence our brands are experiencing in the marketplace.”

The premises combines an array of design functionalities with a truly creative ‘50s design studio feel, replete with a raw look and awesome scale. The design aims to express the building’s industrial warehouse heritage, opening up and showcasing the original structure and fabric of the building where possible. The internal layout has been kept open, bringing in as much natural light as possible, exposing steel truss and saw tooth roof frames, and in the process maximising available ceiling heights, voids and interior volumes. Wherever possible, the existing fixtures such as basins, tiles & sliding doors have been re-used. Finally, the building is being set up for future grid interactive solar power via an array of panels on the saw tooth roofing.

The move is a tremendous step; it unites the Globe International Australasian business in one appropriate, modern and accommodating space that reflects the vision of the future for the brands