industry news

FUEL TV Airs The Very Best of Mavericks Presented by Sony Ericsson Mobile Communications

| posted on August 26, 2009

HALF MOON BAY, Calif., August 24, 2009 – FUEL TV and Mavericks Surf Ventures, Inc. (Mavericks) today announced that “The Very Best of Mavericks Presented by Sony Ericsson” will premiere on FUEL TV on Thursday, August 27. The show, which airs at 8:00 p.m. ET / 5:00 p.m. PT, gives viewers a look at the most memorable days of Mavericks during the past several years. Not only will fans be able to see all of the highlights from the past four Mavericks Surf Contests®, they will also be able to view rarely seen footage of other epic days at Mavericks that has been filmed throughout the last 15 years.

Mavericks CEO Keir J. Beadling expressed his excitement in anticipation of the show’s debut, saying, “We’re excited to partner with FUEL TV to showcase these unforgettable moments at Mavericks. This show allows fans to get a closer-than-ever look at the most awe inspiring past sessions at Mavericks, while they eagerly await the start of the 2009/2010 contest season.” FUEL TV’s Vice President of Programming and Development Shon Tomlin adds, “We can’t wait to unveil this show. With footage of both the greatest rides and the most punishing wipeouts, we think that ‘The Very Best of Mavericks Presented by Sony Ericsson’ shows why Mavericks truly is one of a kind.”

Along with incredible highlights, the show also includes interviews with the greats who have surfed Mavericks, including former contest winners Darryl “Flea” Virostko, Anthony Tashnick, Grant “Twiggy” Baker, and Greg Long, as well as many others who have etched their names in Mavericks’ lore. In addition, the show provides viewers with a look at the science behind Mavericks, as it as speaks with experts who explain the wave’s size and power.

For a complete listing of the times and dates when “The Very Best of Mavericks Presented by Sony Ericsson” will re-air, fans can go to www.maverickssurf.com. In addition, Sony Ericsson invites fans to connect with Mavericks and each other by visiting www.facebook.com/mavericks.

Greg Long scores a perfect 10 in final heat to grab the 2008 title.

Photographer: isiphotos.com – John Todd

About MavericksTM

Coined as “the wave beyond,” the MavericksTM brand inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits. Mavericks remains true to its core: a cold, mysterious and foreboding place that demands respect from everyone who goes there and inspires them to attempt the extraordinary. For more information, including photos, surf conditions, a newly-launched Official MavericksTM apparel line, and contest highlights, visit Mavericks online at www.maverickssurf.com.

About FUEL TV

FUEL TV is the action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle-motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in 30 million U.S. homes. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv