industry news

Firewire Signs Sterling Spencer

| posted on July 15, 2011

Our relationship with Sterling Spencer has solidified over the course of the previous
two years and Firewire is pleased to announce a multiple year deal with the Florida
native.

“Sterling’s industry presence has only matured in the time we have been working
together,” said Marketing Director Chuy Reyna. “Beyond the elite surfing talents that
he brings to the table, Spencer also enhances our web-based image and appeals to
our community by approaching the sport of surfing in a light hearted and humorous
manner.”

“It is really important for us to continue to foster relationships with influential
surfers and Sterling brings a unique and valuable skill set to the Firewire family,”
said Reyna. He joins the growing Firewire team which includes WCT top 10
surfers Taj Burrow and Michel Bourez, as well as a host of talented regional surfers
around the world.

Sterling currently travels the world surfing while gathering photo and video material
for use on his personal blog www.pinchmysalt.tv. “He has always been ahead of
the curve when it comes to generating original media and we are ecstatic that he
will be doing it on Firewire for years to come.”

“Firewire believes that refinements to the shape of today’s modern surfboard can
only produce incremental performance benefits. Exponential improvements in
performance can only be achieved through new materials and construction methods
which in turn will open up new design opportunities”

Media Contact: chuy.reyna@firewiresurfboards.com