industry news

Filtrate Australia Prepares for Launch in North America

| posted on March 22, 2010

San Clemente March 18th Filtrate’s products have arrived. New to the US market, Filtrate Eyewear prepares to launch into North America. Filtrate CEO, Andre Sickinger brings this new brand from Australia after six years of growth and success down under. Filtrate offers unbelievable quality at a price point. Filtrate is poised to become the most accessible action sports inspired eyewear brand.

“When the opportunity arose for Filtrate Eyewear to branch out in North America, we felt it would be fitting for an Australian to head up our brand” says Wade Sutton, President of Filtrate International.

Andre’s background includes the managing of Tom Carroll’s board store (Sydney Australia, two years) and on Indies Trader Surf Charters working alongside Martin Daly over the course for four years.

“Our opportunity is to fill the void of premium styles in today’s price point category” says Andre Sickinger, CEO, Filtrate North America.

Filtrate’s product offers over 25 styles for men and women with an unbelievable price point and retailer margins.

About Filtrate
Filtrate was founded in West OZ 2003. Filtrate’s mission is to become the most accessible action sports inspired eyewear brand. The brand is centred on today’s youth culture. With inspiration coming from action sports and the lifestyle of our Australian roots.

For all media contact:
braly@filtrateeyewear.com
www.filtrateeyewear.com