industry news

Etnies and Surfrider's Quest to Save Earth

| posted on July 22, 2009

Lake Forest, CA. (July 22, 2009) – etnies and the Surfrider Foundation are teaming up to create a special edition, re-useable, easy-to-store tote bag. The “Preserve” tote will land in stores in June 2009. One dollar from the sale of each bag will be donated to the Surfrider Foundation in an effort to protect our planet’s waves and beaches. In addition, etnies will be giving away a free Surfrider Foundation membership with any tote bag purchased through etnies.com, more details can be at http://etnies.com/blog/2009/7/09/free-surfrider-membership/.

Surfrider Collab

Utilizing the classic extra large size and simple style of a beach tote, the Preserve tote will replace your beach bag as well as your shopping cart. Its outside zipper feature allows the tote to be folded and zipped to wallet size which will make storage the last thing to worry about.

“After surfing different waves around the world and seeing some of the pollution in the ocean firsthand, I am really glad that the Surfrider Foundation is actively fighting to protect it,” said Sally Fitzgibbons, etnies team rider. “etnies is a really eco-conscious brand, and it’s great that they are partnering with the Surfrider Foundation on something that everybody can use like a shopping and beach bag. I hope everyone is keen to get behind this initiative.”

In an effort to realize the Surfrider Foundation’s mission of dedication to the protection and enjoyment of the world’s oceans, waves and beaches through conservation, activism, research and education, the Preserve’s 100% polypropylene design makes it durable and re-useable, reducing the number of bags bought worldwide.

About etnies

etnies is an action sports brand that fuses street casual innovation with inspiration from the diverse and colorful personalities of its talented team of professional athletes in skate, surf, snow, motocross and BMX. In 1999, the girl’s division was successfully launched which began offering footwear and later expanded the line to include sandals, apparel and accessories. etnies is actively involved in improving the world for a better tomorrow, with initiatives that include sustainable product offerings to encouraging a healthy and active lifestyle with participation in action sports. In 2006 “etnies Girls Get on Board,” an all-girls series of instructional clinics, was launched across the globe. For more information, visit www.etnies.com.

About the Surfrider Foundation

The Surfrider Foundation is a non-profit grassroots environmental organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Now in its 25th year, the Surfrider Foundation has grown from a small group of dedicated surfers in Malibu, California to a global movement made up of over 50,000 members and 90 chapters worldwide. For more information visit us at www.surfrider.org.