industry news

Ergo Introduces New iPhone Application

| posted on September 03, 2009

ERGO is pleased to introduce its newest gadget; an iPhone application, created by recently-launched tech company FLYFED. The application can easily be downloaded at no cost on iTunes.

By downloading the application, ERGO muck runners can stay on top of company news through a live blog feed; check out the latest product offerings; cruise through videos at lightning fast speed; view thousands of photos and follow team riders on their heck rides around the world. Additionally if users see something in the ERGO collection that they just can’t live without, they can find the nearest authorized retailer by using the application’s handy-dandy geo-locater, “find-near-me” tool.

“Launching this app isn’t just another way to have direct interaction with our customers – it’s a foundation for future technology and everyday business that we will continue to develop upon to stay ahead of the curve,” says ERGO vice president Pete DiSpirito. “The iPhone and iPod touch users that have already downloaded more than a billion apps fall into the same demographic that ERGO targets – we want our customers to feel a real connection with ERGO’s brand message, products and team riders.”

FLYFED builds its applications so that content never has to be resubmitted to Apple, which keeps the communication between the brand and consumers fresh and up-to-date. The ERGO iPhone application is rated age 12+ and is available for free download through iTunes or by following the direct link on ERGO’s website www.ergophobia.com

About ERGO:

Founded in 2005, ERGO offers a collection of quality surf and skate apparel for men and women. ERGO is committed to creating core, quality products for consumers who live a lifestyle marked by originality and distinction. ERGO’s team of designers thrives off natural progression and building a classic line that will mature over time. In addition, ERGO has cultivated a solid team of riders that support the brand’s image and raw style.

ERGO is based on the east coast in New Jersey along with a west coast office and warehouse in Costa Mesa, CA. Sold at core retailers worldwide, ERGO features a range of high quality denim, boardshorts, fleece, wovens, tees and accessories. For more information, visit www.ergophobia.com.

About FLYFED:
Just launched in summer 2009, FLYFED builds innovative iPhone applications for sports and apparel brands. FLYFED’s applications let its brands’ fans stay up-to-date on the most recent products and collections and keep track of company news, as well as view all branded videos and photos directly from the user’s iPhone or iPod Touch. Users can also follow their favorite and upcoming sponsored athletes or use the geo-locator, called “Find Near Me”, to find the closest retailer that carries the brand’s products. Within the first year that the iTunes application store was launched, more than 1.5 billion applications were downloaded. As the majority of iPod and Apple users are within the target demographics of FLYFED’s brands, FLYFED has discovered an easy way for companies to get their brands directly into the palm of its consumers’ hands. For more information, please contact: bizdev@flyfed.com.