industry news

Dusty Payne Joins Forces with Vertra Elemental Resistance

| posted on April 07, 2011

HONOLULU – (April 6, 2011) –– Vertra Inc. is proud to announce the addition of Dusty Payne to it’s elite team of athletes joining the likes of 2x ASP World Champion Mick Fanning and fellow World Tour competitors Taylor Knox, Brett Simpson andAlana Blanchard along with International surfing icon Shane Dorian.

Hailing from Lahaina on “The Valley Isle” of Maui, Dusty’s wave riding skills were groomed on the waves of Lahaina Harbor, Ho`okipa, Ma`alaea and Honolua Baywhich is no surprise why he’s one of the sport’s top talents.

Dusty is known for his progressive above-the-lip surfing style and literally launched into the lime-light when he won the coveted Kustom Airstrike in 2009 pocketing $50,000 for the most radical 360° air of the video competition.

Dusty’s mind blowing free-surfing abilities have been showcased in movies like Volcom’s BS!, Stranger Than Fiction and Modern Collective. Currently he is working on a new release with Kai Neville.

In 2009 Dusty crushed the WQS season to qualify for coveted 2010 World Tour and becoming the first Maui-boy to make the tour! Dusty finished his 2010 rookie season ranked 24th which proved that he can mix his freakish fins-free approach into the competition format.

Vertra Elemental Resistance is amped to keep him covered from the sun’s harmful UV rays and support his 2011 World Tour campaign. Vertra joins the support of Dusty’scurrent sponsors: Volcom apparel, Nike 6.0 footwear, Electric Visual, Nixon, Body Glove, Creatures of Leisure, Channel Island Surfboards and Monster Energy.

For Vertra media inquiries contact:

Jun Jo
Vertra Inc. marketing manager
junjo@vertra.com
808 352 4619

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Surf team check out our
website: www.Vertra.com Or visit us on Facebook Or follow us on Twitter Or email: vertrasurf@gmail.com

Vertra Elemental Resistance embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!