For Immediate Release
Contact: Jacqueline Collard,
Sr. Marketing Manager
Los Angeles, CA – (June 10, 2011) – Sport Chalet, Inc. (Nasdaq: SPCHA, SPCHB) in cooperation with TUSA, Aqua Lung, Body Glove, Mares, Sherwood, Pelican and Sea Pearls, invites Scuba divers to find one of six sunken treasure bars valued at (1) $5,000, (2) $3,000 and (3) $1,000 in Sport Chalet Gift Cards, during the 2nd annual treasure hunt. The contest ends July 24, 2011.
The 2nd Annual Sport Chalet Treasure Hunt provides an expanded opportunity for more divers to find riches with six gold painted treasure bars sunken somewhere off the Northern and Southern California Coasts, and in Arizona. Clues to find the treasure are being posted every Tuesday and Thursday in the Scuba department at Sport Chalet dive center locations, on-line at www.sportchalet.com, and on the Sport Chalet Facebook and Twitter pages.
Once found, the treasure bars are clearly marked with instructions to bring the bar to any local Sport Chalet store to claim the Treasure Hunter’s reward. Only one prize may be won per person. Each treasure bar has a different prize value. Depending on the bar found, the prize awarded will be a $5,000, $3,000, or $1,000 Sport Chalet Gift Card. For safety reasons, divers must be at least Open Water level certified and 18 years of age to participate in the contest.
Sport Chalet is a leader in the Scuba industry. For over 50 years Sport Chalet has been selling and renting top-of-the-line Scuba equipment, and certifying more divers than any other dive shop in the nation. With 33 on-site pools, Sport Chalet offers customers the opportunity to experience the sport for free on the third Saturday of every month with the “Discover Scuba” clinic. On this day, customers will put on all the gear and get in the pool to learn basic underwater breathing skills. “We are your local experts with access to the exotic underwater world of Scuba, and for a limited time an adventure with treasure,” said Sport Chalet Scuba Account Buyer Jennifer Zavat.
About Sport Chalet, Inc.
Sport Chalet, founded in 1959 by Norbert Olberz, is a leading, full service specialty retailer with
55 stores in California, Nevada, Arizona and Utah; Sport Chalet online at www.sportchalet.com; and a
Team Sales division. The Company offers more than 50 services for the serious sports enthusiast, including backpacking, canyoneering and kayaking instruction, car rack installation, snowboard and ski rental and repair, SCUBA training and certification, Scuba boat charters, team sales, racquet stringing, and bicycle tune-up and repair at its store locations.