industry news

Dede Suryana's World Professional Surfing Dream Continues as He Signs with Coca-Cola

| posted on September 08, 2009

We are very pleased to announce that 24 year old Dede Suryana from West Java has signed a 3 year agreement with Coca-Cola Bottling Indonesia to pursue his ultimate dream of competing on the world surfing stage.

Dede finished the Coca-Cola Indonesian Surfing Championship (ISC) ranked number 1 in 2008 and completely dominated the Aerial competition at the Asian Beach Games in Bali last October 2008 to take the gold medal.

The Coca-Cola system and Quiksilver have rolled out the Bali Beach Clean Up program over the past 18 months. This program helps the community improve many aspects of beach life including waste removal, education, safer beaches, micro economic support as well as supporting those that enjoy this cleaner environment, such as the surfing community.

Dede represents the future of competitive surfing from deep with the Indonesian community. His powerful surfing style and drive to compete and improve his performance will be required as he steps onto the World Qualifying Series in 2010.

The Coca-Cola system has been supporting the surfing community globally for over 4 decades. This extension into an individual sponsorship is a natural development given Indonesia’s iconic presence as one of the best destinations in the world to surf. The sponsorship will also show case the talent of great local surfers that have been growing and developing their skills on the perfect waves of Indonesia.

The signing was held in Bali with CCBI’s General Manager Balinusa, Sani Dwi Prasetya, and Coca-Cola Bottling Indonesian Management represented by Bruce Waterfield, Business Services Director.

“Coca-Cola Bottling Indonesia will support Dede Suryana in his tour around the world we hope that this will inspire and motivate young surfers to be world class surfers,” said Sani Dwi Prasetya.
Bahasa Indonesia

Dede Suryana Menandatangani Kontrak Bersama Coca-Cola Perjalanan Menuju Tur Dunia
6 September 2009, Kuta Bali – Dengan rasa bangga kami memberitakan 24 tahun Dede Suryana asal Jawa Barat telah menandatangani surat perjanjian 3 tahun bersama Coca-Cola Bottling Indonesia (CCBI) dalam langkah menggapai mimpi untuk dapat berkompetisi dalam liga dunia selancar.

Dede berhasil meraih peringkat pertama dalam Coca-Cola Indonesian Surfing Championship (ISC) pada tahun 2008 dan sukses memperebutkan mendali emas dalam ‘The Aerial Competition’ di Asian Beach Games pada bulan Oktober lalu di Bali.

Coca-Cola System dan Quiksilver telah mengaktifasikan program ‘Beach Clean Up’ dalam kurun waktu 18 tahun. Program ini bermaksud untuk memotifasikan komunitas-komunitas yang ada dalam pelestarian pantai, termasuk pembuangan sampah, pendidikan, keamanan pantai, dukungan kepada mikro-ekonomi serta mereka yang perduli terhadap lingkungan hidup yang bersih seperti komunitas peselancar.

Dede mewakili Indonesia dalam kompetisi selancar dunia. Dia mempunyai bakat yang luar biasa untuk berkompetisi dan kemampuan gaya selancar untuk menunjukkan langkahnya ke jenjang kualifikasi tinggat dunia pada tahun 2010 mendatang.

Sudah lebih dari 4 dekade Coca-Cola System telah mendukung komunitas peselancar secara global. Dengan demikian perkembangan untuk mensponsori penuh secara individu adalah pengambilan langkah yang wajar dalam memberikan destinasi dunia kepada ikon selancar Indonesia untuk melebarkan sayapnya.

Sponsor Coca-Cola ini diharapkan dapat menunjukkan kebolehan peselancar lokal yang sedang bersinar serta pelatihan yang mantap untuk mengarungi kesempurnaan ombak di Indonesia.

Penandatanganan kontrak ini dilaksanakan di – Bali dihadiri oleh General Manager Balinusa, Sani Dwi Prasetya didampingi oleh pihak perwakilan management Coca-Cola Indonesia Bruce Waterfield, Business Service Director.

“CCBI akan mendukung penuh Dede Suryana dalam langkah menuju tur dunia dan kami berharap bahwa ini dapat menginspirasikan dan memotifasikan peselancar muda berbakat lainnya untuk berkesempatan menjadi peselancar dunia dengan membawa nama Indonesia,” tutur Sani Dwi Prasetya.

Coca-Cola System in Indonesia
Coca-Cola System in Indonesia comprises of Coca-Cola Indonesia (CCI) as The Coca-Cola Company’s subsidiary and all of its bottling partners in Indonesia; one of them is Coca-Cola Bottling Indonesia (CCBI). CCBI now has 10 plants across the country; they are in Medan, Padang, Lampung, Bekasi, Bandung, Semarang, Surabaya, Balikpapan, Makassar and Denpasar. CCBI produces and distributes Coca-Cola products throughout Indonesia, except for North Sulawesi and Gorontalo. “Coca-Cola” was first introduced in Indonesia in 1927 and was produced locally in 1932, subsequently followed by other product range. Along with “Coca-Cola”, the other product range in Indonesia includes “Coca-Cola”, “Coca-Cola Zero”, “Diet Coke”, “Sprite”, “Fanta”, “Frestea”, “Frestea Green”, “Frestea Frutcy”, “Powerade Sports”, “Powerade Isotonik”, “ExtraJoss Strike”, “A&W”, “Schweppes”, “Minute Maid”. CCBI is the subsidiary of Coca-Cola Amatil Limited (CCA) based in Sydney.

Coca-Cola Amatil Limited
Coca-Cola Amatil Limited (CCA) is the largest non-alcoholic beverage company in the Asia-Pacific region and one of the world’s top five Coca-Cola bottlers. CCA operates across five countries – Australia, New Zealand, Indonesia, Fiji and Papua New Guinea. In the past six years CCA has diversified its portfolio of products to include water, sports drinks, fruit juices, coffee, iced teas and packaged ready-to-eat fruit and vegetable products.

The Coca-Cola Company
The Coca-Cola Company (TCCC) is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including “Diet Coke”, “Fanta”, “Sprite”, “Coca-Cola Zero”, “vitaminwater”, “Powerade”, “Minute Maid” and “Georgia Coffee”. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about Coca-Cola Bottling Indonesia