industry news

Daphne’s and Kelly Slater Launch Next Generation of Surf Stars

Athletic Nutritional Tips from 10-Time World Champ Imparted to Eight SoCal Athletes, Two More Can Win a Spot on the Team in Contest with Surfline.com

| posted on July 07, 2011

(San Clemente, CA, July 6, 2011) – In a unique kind of partnership, Daphne’s (www.Daphnes.biz) and Kelly Slater are cultivating the newest generation of young surf stars with a mentorship in the art of surfing and nutritional health for 8 young Southern Californians. Slater, brand ambassador for Daphne’s, has chosen four boys and four girls, all under the age of 18, to be charter members of “Team Daphne’s.” Two alternates will be chosen in a voting contest on Surfline.com. The athletes will be fueled by Daphne’s high protein, low carb / sodium nourishment and nestle under Slater’s wing to learn what it takes to evolve into a 10-time Association of Surfing Professional’s World Champion. It all begins when Slater will critique their surfing videos at the San Clemente home of Daphne’s CEO, Bill Trefethen on July 6 from 2-5 p.m.

Team Daphne’s was created as a means to support emerging athletic talent in their pursuits and promote active living and a healthful diet through the eyes of one of the nation’s most admired and accomplished professional athletes. A personal fan of Daphne’s, Slater will serve as a role model and provide the 411 of how athletes should eat before competition and afterward for growth and recovery.

Team Daphne’s includes: Corey Colapinto, 15, Jake Davis, 14, Josh Benjoya, 15, Lani Doherty, 18, Kulia Dohery, 15, Meah Collins, 10, Skip McCollough, 15 and Tia Blanco, 15.

“I’m very conscious of what goes in my body and how it makes me feel,” says Kelly Slater. “When I was young I just ate anything that tasted good and didn’t worry about how it made me feel. This partnership is an opportunity to share some of the things I’ve learned and also compare notes with Daphne’s. The changes at Daphne’s have been in a hugely positive direction. They have created a place for people to get fresh food quickly and a much healthier option. If kids like it and parents are happy, you’re doing a good job for everyone. This program we’re working on is going to be fun and will feed a lot of hungry surfers.”

“Being a surfer myself,” said Daphne’s CEO Bill Trefethen, “I’ve often wondered what guys like Slater eat to keep themselves vibrant athletes. When I kept seeing him in our San Clemente store, it got me thinking that his nutritional needs were perfectly fueled by the kind of fare we offer – and a partnership was born. The best athletes in the world live and thrive upon real and fresh foods; this is what comprises Mediterranean fare: flavorful, grilled meats that don’t need a lot of sodium, fresh tomatoes and herbs, and protein and fiber rich legumes, which is the basis of hummus. These kids are getting a very special glimpse into the mind of a powerful role model and we are happy to influence how they will learn to fuel their bodies.”

Daphne’s is the country’s largest chain of company-owned Mediterranean-inspired fast casual restaurants with locations throughout the western-half of the country. Daphne’s was first established in 1991, and was bought by Wreath Equity LLC in August 2010. Daphne’s represents a new genre of food: Fresh California cuisine influenced by Mediterranean flavors and dishes. The extensive menu features the best selection of healthy ingredients including healthy fats, whole grains, grilled meats and seafood, as well as flavorful herbs and spices. The company strongly believes in responsible business practices and is committed to supporting its local communities. For more information on Daphne’s, please visit the company website at www.daphnes.biz.

# # #