industry news

Dane Reynolds Wins Stop #2 of Nixon WTA Event at J-BAY

| posted on July 17, 2009

ENCINITAS, CA – Congratulations to Dane Reynolds who won the second stop of the Nixon WTA in Jeffrey’s Bay, South Africa during the Billabong Pro. Reynolds secured the honors, and a custom Nixon 51-30 watch valued at over $10,000, after earning the highest heat score during the event, which took place July 13-15.

Even with the trying conditions and howling offshore winds, Reynolds was able to solidify his win with a total heat score of 19.20, which included a perfect 10 score combined with a 9.20. It was Reynolds display of a shocking air reverse combined with a few solid barrels that earned him the WTA win. Narrowly missing the win, was 9x World Champion Kelly Slater and Sean Holmes with total heat scores of 18.84 and 18.60, respectively.

“I’m glad that the Nixon WTA is a part of these select events around the globe,” stated Nixon Marketing Manager, Mike Murciano.

“The WTA has played a key role in highlighting special moments like Dane’s heat and memorable waves at this year’s J-Bay contest.”

Each WTA watch features a Swiss Made chronograph with day and custom color date, a titanium carbide coated case and band with custom set diamonds and rubies, sapphire crystal and custom-engraved caseback.

Previous Nixon WTA J-Bay Winners for Highest Heat Score include:

2008- Taylor Knox
2007- Kelly Slater

Video content of each of the WTA stops and winners is available to view on billabongpro.com

About the WTA

The Nixon WTA is a winner-takes-all event which awards custom, limited edition Nixon timepieces at four stops along the ASP World Tour. The four WTA challenges include: heaviest wave in Teahupoo, Tahiti, in May; highest heat score at Jeffrey’s Bay, South Africa, in July; the longest tube in Mundaka, Euskadi, in October; and the overall Triple Crown winner on the North Shore of Oahu in December.

About Nixon

Founded in 1997 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and
fashion retailers. Currently distributed in over 40 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods and custom headphones. For more information, please visit: NixonNow.com