industry news

Dan Ross Partners with 1% for the Planet

| posted on April 29, 2011

Photo: Courtesy of ASP

YAMBA, New South Wales/Australia (Friday, April 29, 2011) – Dan Ross (AUS), 28, member of the elite ASP Top 34, has joined “1% for the Planet (1%)”, pledging a portion of his income to support non-profit organizations focused on sustainability.

“ASP World Tour Surfer Dan Ross is our first professional athlete and a great addition to the network. By signing on to 1%, it shows he’s really walking the walk with sustainability efforts,” says Terry Kellogg, 1% CEO. “Using his generosity as a tool to inspire and raise awareness, enabling valuable environmental work along the way. We’re excited to welcome him to the 1% family.”

“Professional Surfing is the best career but we see all sorts of environmental crisis in our travels. 1% gives me an awesome opportunity to become part of the solution and a real sense of giving back,” Dan Ross.

Members of 1% contribute one percent of revenues directly to any of the approved non-profit environmental organizations in 1%’s network. Non-profits are chosen based on referrals, track record and environmental focus. Over 2,300 non-profits worldwide are included in the 1% program.

“We’ve been averaging at least one new business member a day, and have exceeded 1,350 members in 43 countries. 1% members have contributed over $70 million of critically needed funds into the hands of environmental non-profit groups to date,” comments Kellogg. “We are thrilled by the support we have gained as it proves the environmental ethic is trickling upward to larger corporate entities. The shared belief that you can do well as a business by doing the right thing with respect to the environment is clearly apparent. There’s a paradigm shift happening here and it’s happening organically.”