Dakine launches apparel line, signs Albee Layer and Stephen Koehne
Dakine Celebrates Hawaiian Heritage with Surf Apparel Launch
Dakine is making waves with the launch of its upcoming spring 2015 apparel collection and newly expanded surf division, Dakine Hawaii Surf. For over three decades the world’s best watermen have trusted Dakine’s surf hardgoods and the brand’s first-ever launch into surf lifestyle apparel builds upon this history with a solid collection designed for various land and water activities including surfing, SUP and ocean fishing.
The spring ’15 line focuses on men’s boardshorts (with hand-painted designs by celebrated Hawaiian artist Martial Crum) and juniors’ swimwear (made in the U.S.A.). Daily essentials also include tees, shorts, pants, fleece and more, all landing at specialty shops globally and online in February 2015.
To represent the new collection, Dakine has signed Albee Layer and Stephen Koehne as its first surf apparel team riders.
Albee Layer grew up on Maui very close to where Dakine originated in 1979 and has been a team rider since he was a little grom. Over the years, Albee has defied the industry by living on an outer island without a big apparel sponsor, but has still managed to create a global fan base. He is the winner of the 2nd Annual Innersection and pocketed the $100,000 prize! Albee is one of the biggest standouts when paddle surfing massive Jaws, Maui and he is the still the only surfer to complete a Ollie Oop 720. Albee’s ability to surf 2’ to 50’ waves can only be matched by a few other athletes on this planet.
Stephen Koehne has been a major standout on the North Shore of Oahu for the last decade. He spends the entire winter season hunting for Pipe, Backdoor, and Off The Wall while always coming up with the most outstanding imagery and video clips. When the North Shore hibernates for the summer, Stephen is out at sea on his boat the “Kana’I K” (named after his son) catching large game fish to feed his family. The crossover from surfing to fishing is a part of Dakine’s DNA and Stephen is a great ambassador.
Also part of the apparel team are Nic Vaughan, Calif., Francisco Porchella, Maui, Tyler Larronde, Maui, and Connor Baxter, Maui. For more information please visit Dakine.com/surf and check out Dakine on Instagram, @Dakine_Surf.