industry news

Creatures of Leisure appoint New European Brand Manager

| posted on August 09, 2010

Creatures of Leisure are pleased to announce the appointment of Hervé Lacastaigneratte as its new European Brand Manager.  Herve will be responsible for all aspects of brand management, distributor support, marketing, surf team and overall European business development.  Herve will be based in South West France.

Hervé takes on this role with a solid surfing industry background.  He spent many years with Quiksilver Europe working in a number of key roles including Product Line Manager (Wetsuits and Accessories), Marketing Director (Europe) and then General Manager of the European Technical Division. Hervé  says “it is a great honour for me to be working for this heritage brand with surfing at the core of its existence. Everyone from the top down is a core surfer and it shows in the products they create”

Hervé will report directly to Creatures global headquarters in Western Australia. “Having a representative located in Europe will be a great benefit to Creatures, its Distributors and retail partners in terms of market understanding, response time and direct focus on the brand in the region” explains Shane Partington, International Sales Manager.  “it’ will be a big advantage having someone of Hervé’s calibre based in Europe representing the brand”

Creatures of Leisure are the market leaders of innovative surfing accessories and produce a range of products including Slim Fit Board Covers, Hi Lo Traction pads, DNA Flex Mould Leashes and Auto Accessories. To view the full range of products check out www.creatures.com.au <http://www.creatures.com.au>

For further information contact:
Shane Partington- International Sales Manager shane@creatures.com.au
Shaun Wright- International Team/Marketing Manager shaun@creatures.com.au