industry news

Chris Taylor Joins WEND Performance Wax Family‏

| posted on April 02, 2013

WEND Performance Wax welcomes Chris Taylor as Technical Director, Product/Sales

Carlsbad, California

April 2, 2013

WEND performance board and ski wax announces the hiring of Chris Taylor as Technical Director for Product/Sales.

Chris’ appointment will help grow WEND through enhancing the brand’s product as well as global sales strategy,” said Alyssa Baker, VP, Global Sales. “He possesses the depth of experience as well as strong technical expertise, both qualities that are necessary to make our campaigns successful. We are excited to have Chris on board and a part of the WEND team.”

“After a season of great success using WEND products, I am excited to join their team as Technical Director, Product/Sales. While many are unaware of the rich history WEND has in developing wax products, I have been able to see firsthand what their amazing team is capable of. I am confident that you will see some amazing products and advancements over the next few years in a market that tends to be very static”, stated Chris.

About WEND

WEND is a brand of high performance and natural snow waxes and accessories manufactured by Wax Research. Our Natural Waxes include environmentally sustainable non-GMO plant products that take the place of fluoro. WEND’s line of racing waxes, overlays, bars, and back room tuning waxes help our family of athletes deliver explosive performances. Our credibility and status as a premium product extends world-wide and has attracted the world’s most talented athletes to embrace the brand. Daron Rahlves, Kazu Kokubo, Lindsey Jacobellis, and Nick Goepper are all members of the WEND Family. Responsibility and performance – the ultimate combination.