industry news

Carve Comes to the USA!

Versa Traction signs licensing contract to represent Carve in the United States.

| posted on December 12, 2011

Sydney, Australia (December 2, 2011) – Carve today announced the signing of a multi-year
agreement with Versa Traction of Westminster, California to represent the Carve brand. Versa Traction will be distributing and marketing Carve eyewear, apparel, headwear and accessories.

“We are so excited to bring the Carve brand to the USA,” stated Jason Neu, CEO of Versa Traction. “The time is perfect, with the slow economy, for Carve competitively priced products and styles.”

“All of our research and feedback, from those in the business, shows a demand for Carve to enter the USA market,” said Paul Watson, President of Versa Traction.

The management at Versa Traction has years of experience for the introduction of Carve to the US market. Having built Versa Traction from concept to global distribution, including signing top athletes in surfing, stand up paddling, flow boarding, skate, snowboarding, motocross, and MMA, they have the tools to make Carve a top player in the competitive action sports arena.

“With a target market of 14-25 years old, we will be signing some of the top surfers and SUP riders from Hawaii to California to Florida,” stated Jason Neu. Josh Loya and Zach Wormhoundt from Santa Cruz, are already on board. And now ASP professional surfer 2000 World Champion and six time Triple Crown winner Sunny Garcia and ASP professional long boarder Joe Aaron have committed to ride for Carve.

About Carve
Since 1998 Carve has worked hard to bring eyewear and apparel to the market that are built on quality, design, function, and styling—all at a price that won’t buckle the bank account. With over a decade in the business refining the brand, the guys at Carve have had their sights set on taking the brand to the world.

Partnering with well respected distributors with a like minded global approach, during the past four years Carve has introduced its brand in 20 countries. Carve lifestyle is now active in the UK, mainland Europe, Morocco, Canary Islands, Mauritius, South Africa, Taiwan, Japan, Indonesia, New Zealand, Cayman Islands, Peru, Venezuela and growing. Based in Australia, Carve owners Matt Whyte and Gary Georges live and breathe the surf/snow lifestyle, which is reflected in the products. Covering all aspects of the eyewear spectrum including surf, snow, motocross, lifestyle, and fashion, the eyewear range offers 63 styles with 126 SKU’s in total.

“We are really proud of our product range, there is definitely something for everyone and every
market”. Matt Whyte.

Carve began looking for a partner in the USA recently and are stoked to announce it will be launching into the U.S market in 2011/2012 with Versa Traction.

“With credible brands already in their lineup, a solid business plan, warehouse, and distribution network, including a passion for Carve, they are the perfect fit for the brand,” stated Matt Whyte.

Hawaii Launch
Launching into the US market via the prestigious 2011 Triple Crown of Surfing on the North Shore of Hawaii in early December, the demand for Carve in core stores across Hawaii and the mainland will explode. The signing of Hawaii icon and native Sunny Garcia also adds to the viral demand for Carve.

Surf Expo Orlando Launch
Carve will be on display this January, 2012 at the largest and longest-running trade show for the board/beach/fashion industry. The Surf Expo is held in January and September in Orlando, Florida, and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world.

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Contact Info
Paul Watson
VersaTraction Sales and Marketing
+1.714.891.3537
paul@versatraction.com

Matt Whyte
Carve Director
+612.8708.1330
matt.w@whiteroomintl.com