industry news

“Bielmann: Straight Up the Man”

A short film from Sanuk that profiles world-renowned surf photographer Brian Bielmann

| posted on December 16, 2013




IRVINE, California – December 11, 2013 – Sanuk, a division of Deckers Outdoor Corporation (NASDAQ: DECK), is pleased to announce the release of “Bielmann: Straight Up the Man” a short film from Sanuk that profiles world-renowned surf photographer Brian Bielmann at www.Sanuk.com/Bielmann. The short film was premiered on December 7, 2013 on the Northshore of Oahu, HI at the Surfer Bar in the Turtle Bay Resort.

They say a photo is worth 1000 words… Can you imagine what 30 years of photos is worth? ” Tag along with Sanuk’s crew of fun-loving smile seekers as they follow Brian through his home turf on the North Shore. Cruise the hallowed grounds oh Ehukai Beach at the Pipeline Masters, thumb through endless stacks of vinyl records on Oahu’s eastside, and savor the sensational stories behind the iconic photographs that Bielmann has documented over his 30+ year career.

“Bielmann: Straight Up the Man” features a handful of the surfing’s world’s stalwarts including Brian Bielmann, Chris Cote, Alek Parker, Aaron Checkwood, Clark Little, Nathan Fletcher, Herbie Fletcher, Kai “Borg” Garcia, and Matt Meola.

About Sanuk
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community. Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers, often referred to as “Not-A-Shoes”, for their patented sandal construction which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Smile…Pass It On!

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 105 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Celebrating the 40th anniversary of its founding in 2013, Deckers Outdoor has a history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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Find Sanuk Online:
Instagram: www.instagram.com/sanukfootwear
Facebook: www.facebook.com/sanukfootwear
Twitter: www.twitter.com/sanukfootwear
Sanuk Tumblr: www.sanukfootwear.tumblr.com
Pinterest: www.pinterest.com/sanukfootwear
Video: www.youtube.com/sanuk
Photos: www.flickr.com/photos/smile_pass_it_on
Website: www.sanuk.com