industry news

Brazilian Rising Star Miguel Pupo Joins the Hurley Family

| posted on February 15, 2011

Miguel Pupo, Huntington Beach, Feb. 6, 2011. Photo: Michael Lallande


COSTA MESA, CA — February 8, 2011 — Youth lifestyle brand Hurley announced today that it signed one of Brazil’s most promising young talents, 19-year-old Miguel Pupo, to its team. “You can count the number of 20-and-under surfers with world-title potential on one hand,” says Hurley’s VP of Sports Marketing Pat O’Connell. “And in my mind, Miguel is one of those surfers. On top of that, he’s a great kid and fits right in with our crew.”

“This is not only great for Brazil but great for surfing in general,” adds Hurley Brazil Brand Manager Valter Vale. “The Pupo family is surfing royalty here and I know that Miguel will add to that legacy.”

Pupo, son of former professional surfer Wagner Pupo, hails from the relatively isolated Camburi Beach in Sao Paulo’s North Coast. He regularly surfs with his father, sister and brother while his mother films them. It’s this family support system that has helped Pupo already make a big impact on the world stage. On top of being the 2010 South America Pro Junior champion, he finished fifth at last summer’s US Open of Surfing and stole the show with his deep arsenal of air variations. He also followed that up with a third at the ASP Prime event in the Canary Islands. “Hurley already feels like a second family to me,” says Pupo. “I’m looking forward to representing them as I try to qualify this year.”

The explosive goofyfoot joins an already stacked roster of Hurley juniors, including Evan Geiselman, Conner Coffin, Mitch Crews and skater Curren Caples. “We all have a lot in common,” says Pupo. “We love to surf, love to have fun and love to push each other in the water. I know we’ll be pushing each other for years to come.”

Pupo’s first major event as a Hurley surfer will be later this month — the Hang Loose Pro at Fernando de Noronha in Brazil.

For media inquiries, contact: Evan Slater (evan_slater@hurley.com)

About Hurley
“Hurley is a company based on inclusion,” says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley’s early years as a Huntington Beach shaper, working with friends alongside the world’s best athletes to make a better surfboard. It applied to the company’s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com