industry news

Block Surf as exclusive distributor of Ocean & Earth Surf accessories in the USA

| posted on May 05, 2010

Ocean & Earth International are proud to announce appointment of Block
Surf as exclusive distributor of Ocean & Earth Surf accessories in the USA.

Sydney Australia – Ocean & Earth International, one of the world’s leading surf brands, are pleased to announce
that Block Surf Distribution has been appointed as the exclusive distributor of Ocean & Earth Surf accessory
products in the USA.

Dave Nielsen VP North America Ocean & Earth International; “Similar to Ocean & Earth, BlockSurf has been on
the front line of the core surf accessory market for over 30 years, and first to advertise a surf leash for sale in
the USA with an ad in Surfing magazine. Larry Block has more than earned his solid reputation as a well
respected, no nonsense businessman, surfer and fisherman; we couldn’t be happier he ‘s on board”.

Ocean & Earth’s International global business model is based on core surf hardware distribution. “To that end,
we’ve grown the USA business exponentially the past few years through difficult times to a point whereby such
a solid contributor to the surf industry as Blocksurf would want to be involved. Larry has an amazing energy and
work ethic and we are stoked to support him every way possible in North America” said Paul Munten – Ocean &
Earth International Chief Executive Officer.

Founder of Ocean & Earth Brian Cregan said, “Meeting Larry Block was something I wish had happened many
years earlier. It was fantastic to come across someone who realistically knew the ins and outs of the American
surf accessory business and had the experience to appreciate what we’re bringing to him with Ocean and Earth
products and brand. Larry really appreciated our range, the detail of features and quality within our products. I
guess he knows how much work and experience it takes to develop a range. Larry has 3 decades of great results
in the surf business and it is pleasure to be associated with his business moving forward”.

“Blocksurf is extremely excited to take on the Ocean & Earth products which include Board Bags, Leashes, Grips
and more. Ocean & Earth is a perfect partner for me given their experience and expertise with these products
and I am looking forward to taking the business here in the US to the next level.” said Larry Block.

Ocean & Earth International is three years into a global expansion program and currently reviewing other
offshore companies that have expressed interest in Ocean & Earths product lines Munten stated; “selecting the
right distribution partner and one that fully understands the breadth of Ocean & Earths product lines is
instrumental to us gaining further traction in the US market. We are very confident that our partnership with
Block Surf Distribution will help drive increased awareness and growth for Ocean & Earth in the USA.”

For further information please feel free to contact:
Paul Munten
International Chief Executive Officer & Executive Director
Ocean & Earth International Pty Ltd
Unit 2/22 Waine Street,
Freshwater, NSW Australia 2096
phone/Cell: +61 414 210 222
Email: paul@oceanearth.com.au
Website: www.oceanearth.com