industry news

Airwalk Surfers Put Their Spin On Fun Footwear…

| posted on October 14, 2009

Airwalk team riders and pro surfers Anastasia Ashley and Warren Metcalfe are adding the title “designer” to their resume with their newest collaboration project, custom-designing a pair of casual sneakers. Both styles, Ashley’s Airwalk Rio Casual, and Metcalfe’s Airwalk Twin Gore, offer a taste of the athlete’s lifestyle influences, with added style points for affordability.
One of the hottest surfers on the pro circuit, a model and a serious fashionista, Ashley strove to incorporate all elements of her personality into the design. Of her creation Ashley said, “The inspiration for my sneaker stems mainly from the idea of standing out. I wanted to create a pair of statement sneakers at an affordable price, while at the same time crafting something that works with my own personal style, which I would describe as surfer-Barbie meets rock-and-roll bohemian.” With its bold and brightly colored graphics and vivid blue laces, Ashley’s Rio exudes the eye-catching qualities she was adamant about portraying.

Metcalfe’s Twin Gore (above, left) and Ashley’s Rio Casual (above, right)

For Metcalfe’s inspiration, he turned to his experience not only as a professional surfer, but also as an aspiring actor, world traveler and avid skater. Some of Metcalfe’s travels to date include surfing stints in Mexico, Europe, Hawaii, California and Indonesia. Metcalfe’s version of Airwalk’s slip-on Twin Gore features a Western bandanna-inspired print design set against a blue-and-gray grid pattern.

“I wanted a shoe that you can wear anywhere, anytime from the streets to the beaches,” Metcalfe said. “Traveling so much has repeatedly reinforced for me that a durable and easy pair of shoes is a necessity. Even if you’re not on the road constantly, it never hurts to have a pair of shoes you know you can count on, and at such a wallet-friendly price tag, you’d be silly not to have a pair like my slip-ons.”

The Rio Casual retails for $19.99 and the Twin Gore at $25.99. Both are now available exclusively at select Payless locations nationwide and can also be purchased via the Payless Web site. For more information, visit Payless’ Web site at www.payless.com.

About Collective Licensing International
Collective Licensing International, a unit of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding ChampionshipsTM, Sugarboards®, Carve®, genetic®, DukesTM, Rage®, Ultra-Wheels®, Hind®, Spot Bilt® and Skate Attack® brands. Collective Licensing International is based in Englewood, Colorado.

About Payless & Collective Brands, Inc.
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of second quarter 2009, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com® at www.payless.com.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion® and designer collections Lela Rose for Payless, alice + olivia for Payless and Christian Siriano for Payless, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear sold primarily through wholesale and retail, with brands including Stride Rite®, Keds®, Sperry Top-Sider®, and Saucony®; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at www.collectivebrands.com.