Virginia Beach, VA (September 14, 2012) – The 50th edition of the Coastal Edge East Coast Surfing Championships (ECSC) presented by Vans proved to be the biggest yet with nearly 200,000 experiencing world-class surfing, the debut of the LXVI BMX Invitational, skateboard and freestyle moto demonstrations and top bands over the course of August 20-26 in Virginia Beach. The East Coast’s larget action sports event had its broadest global reach to date serving in excess of 75,000 streams to the more than 35,000 surf fans watching the webcast.
“The ECSC is uniquely inclusive and celebrates the action sports lifestyle like no other event on the East Coast,” said D. Nachnani, Coastal Edge President. “In 2012, we had 40 different action sports companies all contributing to the amazing fan experience at the beach. You can’t find that cooperative effort anywhere else, let alone against the backdrop of the oldest surf contest in North America.”
“The ECSC is a tremendous showcase for elite surfing plus a broader spectrum of action sports and the rich surrounding culture,” said Doug Palladini, Vans’ Vice President, Marketing. “This is a long-term commitment for Vans and we’ll continue to partner with Coastal Edge and the action sports industry to build upon the ECSC’s stature as the premier action sports event on the East Coast.”
The second longest running surf contest in the world gained more prestige this year with its designation as a 6-Star event by the Association of Surfing Professionals (ASP). The $155,000 Vans Pro and $30,000 Vans Pro Junior brought many of the top surfers from North America and beyond to Virginia Beach as Brazilian Jean Da Silva claiming the Pro title and Hawaiian Keanu Asing winning the Juniors. The designation upgrade brought with it a slew of top competitors vying for valuable tour ratings points.
In addition to the top level surfing, the ECSC played host to the inaugural LXVI BMX Invitational that attracted many big name freestyle BMX competitors including 18-year old winner Daniel Sandoval of California as well as Cory Nastazio, Ryan Guettler and Ryan Nyquist. Skateboarders including Omar Hassan, Jeff Grosso, Alex Perelson and Sergie Ventura skated many high-flying demos, while the Fox Freestyle Motocross team put on several shows for those on the beach. Top bands capped off each day with performances by the Aggrolites, Iration, Torche and The Growlers.
More action sports fans participated in the ECSC on-line through the webcast and social media than ever before. In addition to the tens of thousands watching the webcast, vans.com/ecsc traffic was at an all-time high with visitors checking out the daily surf highlights and festival features hosted by comedian Gavin McInnes. For the first time, Vans invested in offering free WiFi for festival goers, enabling those at the beach to share nearly 5,000 Instagram photos on the site.
Produced annually by the Virginia Beach Jaycees and managed by Resort Management, LLC, the Coastal Edge ECSC presented by Vans and hydrated by vitaminwater is now a world-class action sports festival with the support of many of the top companies in action sports. Portions of the proceeds raised at the CE-ECSC benefit the Jaycees many charitable projects.
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