industry news

2009 PacTour to Feature Headlining Artist Saosin, Co-Supporting Artists, Innerpartysystem and POS

| posted on August 24, 2009

PacSun, the clothing store inspired by the California lifestyle, officially announces the launch of the 2nd year of the PacTour. Tour kick-off will begin in November and bands will include Saosin, Innerpartysystem, POS and Eye Alaska as well as local battle of the band contest winners on each date. The Tour will include more than 30 shows across the United States.

“With the 2nd annual PacTour concert series we are able to bring people face-to-face with bands and artists and provide a diverse line-up, as well as an opportunity to give regional bands the chance to perform with some of today’s hottest musicians,” says PacSun music manager, Joshua Hubberman.

PacSun dove into the world of music last year with the inaugural PacTour having been a massive success. This years second helping of the tour features a few new additions such as an exclusive listening party of Saosin’s new record as well as a nationwide battle of the bands.

Saosin’s new record “In Search of Solid Gold” comes out 9/8 and PacSun will be the FIRST place to hear the record in its entirety. At 5pm on Monday 9/7 every PacSun store within the company will play the record from start to finish. Saosin will be showing up randomly at one lucky PacSun store for a free acoustic performance and meet/greet during the listening party. In addition, each store will be raffling off an exclusive signed Saosin lithograph print at the listening party. Follow @pacsun and @saosin on Twitter for hints on which store the band will be showing up to.

In conjunction with the PacTour, PacSun has launched the PacTour “Battle of the Bands” competition, powered by FameCast, in which bands can enter to perform on their local city date. From the pool of local battle winners, one grand prize winning band will be selected to receive a prize pack worth over $15,000. To enter, check out: pacsun.com/battleofthebands <http://www.pacsun.com/battleofthebands> and encourage fans to rate, comment and repost. 6 finalists will be chosen per PacTour market, and will then battle it out for a slot on their local PacTour date.

“As a company, we understand that music is the binding thread of youth culture and strive to become a destination for music lovers and shoppers to connect with new artists” says Hubberman. With this desire to introduce their customers to new music, PacSun recently launched a brand new music website at pacsun.com/music which will boast a featured artist of the month, exclusive downloads, embeddable widgets, video content from Fuel TV’s Daily Habit and much more.

For more information on the PacTour, stop by pacsun.com/pactour.

ABOUT PAC SUN
Pacific Sunwear is a leading lifestyle specialty retailer rooted in the youth culture of California. The Company sells casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. The Company currently operates 917 stores in 50 states and Puerto Rico. www.pacsun.com.

ABOUT FUEL TV
Offical Media Sponsors Fuel TV, the action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in 30 million U.S. homes. www.fuel.tv

ABOUT FAMECAST
FameCast is a leading digital marketing and entertainment platform company that delivers customized, branded contests combining user-generated video, fan participation, viral marketing and social media to drive cost-effective, comprehensive marketing campaigns for major brands. The online platform is built on FameCast’s proprietary Contest Management and Media Optimization Engine, which ensures contest integrity and content quality. In addition to the enormous exposure, clients also get valuable user data and rich content, both of which are vitally important to developing deeper relationships with customers. The prestigious Digital Hollywood AlwaysOn Network recently named FameCast one of its Top 100 Private Companies. Find out more at www.famecastmedia.com.

BAND LINKS
Saosin: www.saosin.com
Innerparty System: www.myspace.com/innterpartysystem
POS: www.myspace.com/pos
Eye Alaksa: www.myspace.com/eyealaska

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