contest wire

OluKai Ho’olaule’a to be Broadcast Nationally on Universal Sports, an NBC Sports Partnership

Ocean paddling enthusiasts all over the United States will have their eyes on Kanaha Beach Park, Maui for the 3rd annual OluKai Ho’olaule’a

| posted on April 14, 2011

Maui, HI (April 13, 2011) – The OluKai Ho’olaule’a elite Stand Up Paddle (SUP) and one-man Outrigger Canoe (OC1) races will be featured on Ocean Paddler TV, airing nationally to over 50 million households on Universal Sports Network, an NBC Sports Partnership.

The OluKai Ho’olaule’a is a celebration of the ocean and cultures that surround it. During the 2-day ocean festival, elite watermen, waterwomen and enthusiasts will have the opportunity to paddle race the legendary Maliko “downwinder” on Maui’s North shore, an eight-mile stretch from Maliko Gulch to the Lae ’Ula O Kai Canoe Club at Kanaha Beach Park.

A $15,000 prize purse will be shared equally between the elite men’s and women’s divisions. The SUP race begins at 12:00PM on Saturday, May 14th. The OC1 race will launch at 12:00PM on Sunday.

The OluKai Ho’olaule’a race coverage will reach 52 markets nationwide, including the nation’s top 10 media markets, 20 of the top 25 markets, totaling over 50 million households. OluKai and Ocean Paddler TV are excited to showcase the incredible skill, raw power, endurance and dedication of the world’s elite paddlers while offering unique insight into the authentic culture that surrounds the Hawaiian ocean paddling community.

“Telling the OluKai Ho’olaule’a story, the races, music and cultural activities, to a national television audience offers an exciting opportunity to showcase Hawaii’s ocean culture to over 50 million households,” say Kerry Konrady, OluKai’s Director of Marketing. “This is a huge success in our efforts to support the growth of SUP, OC1, and the extraordinary people connected to the sports.”

Paddlers can register online at http://www.olukai.com/hoolaulea by May 4 to receive a Premium Race Package including luau dinner, technical race jersey, and a pair of OluKai sandals. Online registration closes May 10. Space is limited.

# # #

About OluKai:
Founded in 2005, OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance. http://www.olukai.com

About Ocean Paddler TV:
Ocean Paddler TV was launched in Hawaii in 2008 by the producer of Hawaiian Xtreme Sports TV which has been airing in Hawaii since 1998. The mission statement of Ocean Paddler TV “to bring the culture of ocean paddling sports and outrigger canoes to both a national and international audience through an authentic and action packed delivery. http://www.oceanpaddler.tv http://www.hawaiianx.com

About Universal Sports:
Universal Sports, a partnership between NBC Sports and InterMedia Partners, LP, is the premier multi-platform media destination for Olympic-related sports programming in the United States. Universal Sports is available in 52 markets nationwide. The network’s website, UniversalSports.com, delivers an immersive user experience via live and on-demand competition coverage and interaction with top athletes through interviews and blogs.

OluKai Contacts:
Matthew Murasko Kerry Konrady
OluKai Hawaiian Islands Ambassador Director of Marketing
Haiku, Maui 949-334-0575
808.214.4349 mobile 808.214.5195 office/fax kkonrady@olukai.com
mmurasko@olukai.com