contest wire

Nike Lowers Pro to Air on NBC

The 2012 Nike Lowers Pro Surf Contest Highlights Air on NBC on June 16, at 1 PM ET/10 AM PT

| posted on June 14, 2012

World’s Best Surfers Battle at One of the World’s Most Progressive Surf Breaks for $250,000 Cash and the Coveted 14-Karat Gold Railroad Spike Trophy

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Video Teaser: http://www.redbullsignatureseries.com/video/nike-lowers-pro-trestles

SAN CLEMENTE, Calif. – June 12, 2012 – Host extraordinaire Sal Masekela will take us to the 2012 Nike Lowers Pro surfing contest this Saturday, June 16 on NBC (1 pm ET/10 am PT) as part of the Red Bull Signature Series. The Association of Surfing Professionals (ASP) PRIME event is held annually at the high-performance Lower Trestles surf break at San Onofre State Park in San Clemente, California. With $250,000 on the line, consistently good conditions and the most valuable trophy in surfing (a 14-karat gold railroad spike valued at $40,000), the Nike Lowers Pro is always a who’s who of the world’s top surfing talent.

Now in its fifth consecutive year, the Nike Lowers Pro offers the deadly combination of a high-performance wave and the best surfing talent, both seasoned professionals and up-and-comers, which pushes the boundaries of typical contest surfing. Aerials and other progressive maneuvers are the norm in this event with conditions that typically cater to the highest level of performance seen in contest surfing today. It’s not uncommon to see perfect-10 scores.

With a field of 96 competitors, a win at the Nike Lowers Pro is equivalent in ratings points to a third-place finish at an ASP World Tour event. For this reason, most of the World’s Elite 34 show up to compete. Past winners have included World Champions Kelly Slater, the late Andy Irons, and the legendary Tom Curren, to name a few.

The last few years have seen a surge in the uprising of young Brazilian talent. Tune in to see highlights from the Quarterfinals, Semifinals and Final, as well as, some of the world’s most progressive talent such as John John Florence and 2012 Nike Lowers Pro Champion Gabriel Medina.

The Nike Lowers Pro is part of the Red Bull Signature Series – made up of 35 hours of one-of-a-kind programming on NBC and the NBC Sports Network all year long. Red Bull Media House and Alli Sports, a division of the NBC Sports Group, are building the most progressive and innovative snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves. Go to www.redbullsignatureseries.com for Nike Lowers Pro preview videos, photo galleries and to see more of the action that makes up the Red Bull Signature Series.

Upcoming Red Bull Signature Series programming includes: Red Bull X-Fighters – Istanbul (June 26 at 11 pm ET/8 pm PT on NBC Sports Network): The world’s best freestyle motocross riders travel the globe to compete in the premiere FMX series in front of thousands of fans at some of the most iconic locations on the planet.

About Nike Action
Engineered for world-class athletes, Nike Action unites the performance innovation of Nike with a deep commitment to the history, creativity, and raw athleticism of action sports. With a focus on Skateboarding, Snowboarding and Surfing, our footwear and apparel merge advanced materials and design with classic styling, driven by the voice of our athletes. Based at Nike headquarters in Beaverton, Oregon, Nike Action is dedicated to inspiring and supporting the world of action sports.

About SURFER
In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include Surfermag.com, Fantasy Surfer, and the SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s GrindMedia, which reaches more than 22-million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. To learn more, visit surfermag.com

About GrindMedia
Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler, Dirt Rider, ATV Rider, and Paved. Along with our standalone websites, including GrindTV.com, Newschoolers and Motocross.com, GrindMedia is the leading provider of print and online action sports and entertainment content in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. Grind Media is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com.

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Media Contacts:
Colleen Hillgard – Alli Sports
colleenhillgard@allisports.com
630.908.6334

Dawn Hamilton – KHPR for GrindMedia
dhamilton@khpublicrelationa.com
310.295.1189