contest wire

Introducing the Rob Machado Seaside Pro Junior Presented by Hurley and Reef — The Only ASP Sanctioned Pro Junior Event in San Diego

Proceeds From Charity Golf Event and Surf Contest to Benefit The Rob Machado Foundation (RMF) and Cardiff SEA

| posted on March 03, 2011

San Clemente, Calif. (March 2, 2011) — SURFER is pleased to announce that the Rob Machado Seaside Pro Junior presented by Reef and Hurley is now the only ASP Pro Junior 4-star competition in San Diego. The event, which will commence at Seaside Reef on April 22-23, 2011, will also include a Super Hero’s themed charity golf tournament at The Crossing at Carlsbad on Monday, April 18, 2011.

“The Rob Machado Seaside Pro Junior presented by Hurley and Reef is the only Pro Junior event in San Diego and represents the third of eight events on the men’s ASP North America Pro Junior Series,” said ASP Regional Media Officer, Bobby Shadley. “The surfers competing on the regional series are looking to finish within the top four on the ASP North America Pro Junior Series ratings in order to earn a berth on to the ASP World Junior Tour for 2011.”

This event will also serve as the first of three stops on the Women’s ASP North America Pro Junior Series, where the overall North American winner qualifies for the ASP Women’s World Junior Tour.

Photo: Childs

“The first pro contest I ever surfed in was at Seaside and I thought it would be good for the kids to bring one back. Seaside is a great break to showcase the talent that will be surfing in the event,” said Rob Machado. The two-day contest will include a 72-competitor Junior Men’s division and 24-competitor Junior Women’s division, as well as a grom expression session. A $20,000 prize purse is up for grabs in the men’s field and $10,000 in the women’s field. Machado has brought in his family of sponsors—Hurley, Reef, Dragon, Nixon, DaKine, Channel Islands, Futures, and Sambazon—in addition to GoPro, and Surfline, to make this event an exciting new stop on the Pro Junior Series.

Pat O’Connell, long-time friend and VP Sports Marketing at Hurley said, “Rob and I got to talking one day and we realized that there was a huge opportunity to mix it up with the Hansen/Machado Classic, which ran for 10 years, and create an event that not only supported his local community but the next generation of pros.”

Proceeds from both the golf tournament and surf contest will go toward the Rob Machado Foundation (RMF) and it’s benefactor Cardiff SEA, a volunteer, non-profit organization representing parents, staff, and community members concerned with improving the education of children within the school district. For Machado, the golf tournament and surf contest are just one of the many ways he’s able to give back to his community. The RMF was founded in 2004 and has shifted its primary focus in the last few years to educating elementary school students on helping the environment. The Foundation puts a major emphasis on greening the two benefitting schools in his district in addition to teaching general eco-friendly practices such as organic gardening, composting, and ways to keep plastic out of our oceans.

“The golf event is a fun way for me to raise funding for Cardiff SEA. The organization has been a great collaborator and always puts the funds we raise to good use,” said Machado. “The goal in the end is to be able to help children understand their contribution towards a healthy Earth while showing surrounding communities and schools what’s possible through curriculum and programs that inspire our youth.”

The Rob Machado Seaside Pro Junior will be webcast live at www.robmachadoprojunior.com both days.

Special thanks to presenting sponsors, Hurley and Reef, and additional supporters of the Rob Machado Seaside Pro Junior Experience, Dragon, Nixon, DaKine, Channel Islands, Sambazon, GoPro, Futures, and Surfline.

About The Rob Machado Foundation
The Rob Machado Foundation is a 501c(3) non-profit organization created to support various charities dedicated to environmental programs within Southern California. They aim to provide funding and initiate programs focused on helping children understand their contribution towards a healthy earth. For more information on the foundation programs and charity golf event visit www.robmachadofoundation.org

About Hurley
“Hurley is a company based on inclusion,” says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley’s early years as a Huntington Beach shaper, working with friends alongside the world’s best athletes to make a better surfboard. It applied to the company’s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com

About Reef
Reef is the exotic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit. Our purpose is to create innovative, comfortable products through a free-thinking, inspirational and soulful culture. www.reef.com

About SURFER
In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include SURFERmag.com, Fantasy SURFER, The Hot 100, My SURFER Cover and a myriad of SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s Action Sports Group (ASG), which reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. www.SURFERmag.com

Media Contacts:
Monet Quick
Public Relations/Action Sports Group
O: 949-325-6154
C: 949-370-7083
monet.quick@sorc.com

Justine Chiara
Rob Machado Foundation
O: 323-467-2690
info@robmachadofoundation.org

###