contest wire

DANE REYNOLDS WINS FIRST-OF-ITS-KIND HURLEY PRO VIDEO TRIALS

Explosive Ventura freesurfer becomes the first ASP wildcard to be chosen entirely by public vote

| posted on August 02, 2013

COSTA MESA, Calif. — August 2, 2013 – Dane Reynolds defeated San Clemente surfer Luke Davis last night in the Hurley Pro Video Trials final, becoming the first ASP wildcard in history to be chosen solely by the fans. The first-of-its kind event, which started this past Monday, began with a field of eight man-on-man “heats,” where fans judged the two waves offered up by each surfer.

There were a number of hotly contested battles in the virtual event; chief among them was Reynolds versus 17-year-old upstart Cam Richards in the Semifinals. The lead changed throughout the day as both Reynolds and Richards saw some high-profile names campaign on their behalf. As the clock struck the midnight deadline, Dane Reynolds got the nod by 183 votes, with supportive tweets and posts from the likes of Tony Hawk, Jamie Foxx, Brody Jenner, Kelly Slater, Jaden Smith and a host of other fans.

“I was a in a social media war with a 17-year-old from South Carolina complete with hilarious celebrity shout-outs,” wrote Dane Reynolds (@sealtooth) in an Instagram post. “[Cam Richards] must be an internet wizard or something.”

The video contest selected the second of two wildcard competitors slotted for the event. The first wildcard was chosen last week at the Hurley Pro Trials held at Trail 6 near San Onofre. In-form Australian Mitch Crews upset a stacked local crew for the coveted spot in fun, head-high surf.

The Top 16 contenders of the video trials were chosen from a pool of over 100 of America’s best surfers; from there, they were placed into man-on-man brackets by a judging panel comprising Pat O’Connell, Rob Machado and Bob Hurley.

“I’m blown away by the public response,” said Hurley VP Sports Marketing Pat O’Connell. “Thanks to everyone who voted and thanks to all the surfers who entered. Such a fun event to watch unfold.”

Next up: the Hurley Pro starting September 15 at Lower Trestles.

Stay tuned to thehurleypro.com for updates.

For additional information about the Hurley Pro Video Trials, please visit http://www.thehurleypro.com/ or contact Maria Boschetti, Hurley Director of Communications at maria_boschetti@hurley.com and 949.548.9375.

ABOUT HURLEY

Founded in 1999 with roots in Huntington Beach, Hurley is a surf lifestyle brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali.

  • tony (ty) carson big island

    Wow, Ray, 0 comments so far, not a very good track record. I guess most hard core surfers would rather be catching waves themselves than watching some over payed so called pro surf. And while Hurley was founded in 1999 by a mediocre shaper from H.B.( Bob Hurley), who had a big enough ego to name the company after himself, it is now owned by a billion dollar corporate giant-the establishment -The man,
    (Nike). Most surfers I know, started surfing to get away from the corporate american mainstream. Seems like a good time for a Hurley, (Nike), boycott. Just don’t do it.