Niche Craftsmen

How specialized hand shapers stay relevant in the era of digital design

While the big labels still depend on a wide array of specialists at every level of production, today’s most renowned custom board builders have become masters of it all: concept, design, shaping, coloring, laminating, hot-coating, fin design, even sanding and polishing. And these craftsmen refuse to be bound by convention, which is why a wider variety of alternative designs (i.e. finless, asymmetric, cutoffs) than ever before are available today.